Bill has almost 35 years of experience as a real estate developer, investor and financier and brings to the Holliday Homes team an expertise in residential real estate development and the local housing market of the Lake Norman area. Holliday Homes was born out of a passion to create beautiful homes for his neighbors in his own backyard and a desire to enhance his hometown of Davidson and the greater Lake Norman community where he is so thankful to live, work and play.
Prior to Holliday Homes, Bill was co-founder of Blue Heel Development, a residential land developer focused on active adult and townhome communities in the Charlotte and Raleigh markets of North Carolina. He has been a licensed real estate broker in the state of North Carolina for almost 30 years, and spent the first half of his career in banking and asset based real estate lending.
On a personal note, Bill and his wife Holly have called Davidson home for 25 years. They have four children and two golden retrievers (who just so happen to be the Holliday Homes official mascots). He is an Elder at Storyhill Church in Davidson and most recently led the church's efforts to secure and rezone land located on South Main Street in Davidson as well as develop plans for the permanent home for Storyhill Church. He also serves as a member of the Lake Norman Young Life Committee and is a founding board member for 210 Collective (www.210collective.org). Bill is a die hard Tar Heel (pretty sure his blood runs Carolina Blue) and is a 1990 graduate of the University of North Carolina at Chapel Hill. He enjoys spending time with family and friends, playing tennis and pickle ball, white water kayaking with his sons, learning how to fly fish, or simply enjoying a relaxing day on Lake Norman.
Brad brings over 20 years of operations and project management experience to the Holliday Homes team. Throughout his career, Brad has gravitated toward opportunities that capitalize on his strengths as a person who brings order and process to complex situation.
Brad’s passion for real estate development and project management was ignited during his years managing the numerous real estate holdings and development projects for a family trust with holdings located primarily in the eastern part of North Carolina. As a project manager for Joe Gibbs Racing, he was challenged daily by a culture that placed a high expectation for excellence. And during his time with SoundVision, he gained a unique perspective on the custom homebuilding world from the point of view of a strategic trade partner working with multiple custom home builders located in the Lake Norman area.
Everywhere Brad has gone, he has developed a track record for being a man of integrity who is committed to excellence, running high functioning teams, and consistently delivering projects that exceed client expectations. Brad brings that strength to the Holliday Homes team.
Brad is a proud Tennessee Volunteer and holds a Bachelor of Science degree in Industrial Engineering with a Minor in Business Administration from the University of Tennessee. He and his wife Nicole have called the Lake Norman area home for the last 16 years. In his “spare time”, he enjoys cheering on his kid’s sports teams, working on his fly-fishing skills, and exploring the outdoors.
Kayleigh Scholten is a seasoned Interior Designer with a passion for creating captivating spaces. Born and raised in the suburbs of Illinois, Kayleigh embarked on her design journey at Harrington College of Design, where she earned her Bachelor's degree in Fine Arts.
After graduating, she entered into the world of residential development, where she spent seven years refining her skills and gaining invaluable experience. Her keen eye for detail and innate ability to blend aesthetics with functionality quickly propelled her to success in the industry.
For Kayleigh, design is more than just a profession—it's a lifelong passion. She finds joy in the intricate process of bringing ideas to life, from conceptualization to execution. Her dedication to her craft stems from a deep-rooted appreciation of how design can shape environments and enhance lives.
Outside of work, Kayleigh cherishes quality time with her husband, Nathan, and their energetic two-year-old son, James. She values the importance of maintaining a healthy work-life balance, allowing her to pursue her career aspirations while nurturing relationships with her family and friends.
Bryan Palmer joined the Holliday Homes team in 2024 and in his role as Project Manager he oversees the construction process from groundbreaking to move-in. With extensive experience in managing large-scale construction projects, Bryan ensures that each project is completed on time, within budget, and to the highest quality standards.
Bryan holds a NC General Contractors license for both commercial and residential projects and has a proven track record of coordinating with contractors, designers, and clients to ensure smooth project execution and timely problem-solving. His expertise has contributed to the successful completion of numerous new construction and renovation projects in the Lake Norman area. His leadership and meticulous attention to detail ensure that every phase of construction runs efficiently and effectively.
Outside of work, Bryan values time with his family, is passionate about fitness and feels blessed for the opportunities he has working with his church improving the facilities at an orphanage in Honduras. He considers any day at the beach to be the best day and loves watching his Tar Heels play basketball.
Ashley Wise joined the Holliday Homes team in 2025 as our Director of Marketing & Property Management, bringing with her over 20 years of experience in marketing and communications. With roots in the sports industry, Ashley has helped brands grow through smart strategy, creative storytelling, and meaningful connections with their audiences. She's passionate about building brands that resonate with people and foster genuine connections.
Ashley brings a marketing-savvy approach to the housing market, having spent the last 10 years crafting a career in real estate. As a licensed NC Realtor with extensive property management experience, she has overseen both long-term and short-term rental portfolios. Her dual expertise in marketing and real estate allows her to approach each project with a comprehensive, strategic mindset — whether she’s managing properties, working with clients, or developing marketing initiatives.
She earned her degree in Business Marketing and Management from the Indiana University Kelley School of Business (Go Hoosiers!). With a solid academic foundation and years of real-world experience under her belt, she brings a fresh and well-rounded perspective to everything she tackles.
Originally from the Midwest, Ashley has called North Carolina home for almost 20 years and now proudly lives in Davidson. She resides there with her two teenage daughters and their golden retriever, fully embracing the small-town charm and front porch living.
Joe brings to the Holliday Homes leadership team a broad range of experience including accounting, operations, financing and project management with a concentration in real estate development, home building and construction. Since 1997, he has worked with numerous real estate related companies including homebuilders, developers, contractors, management companies and real estate investors performing Controller, CFO and Development Management services.
What says “Welcome home!” more than two golden retrievers sitting on a front porch, greeting everyone who comes their way? Champ and Heath make it their mission to make our home a warm and welcoming place for all who walk through our door. Seems appropriate they would be the official Holliday Homes mascots, as our hope is every home we create will become a warm and welcoming place for those who choose to own a Holliday Home When Champ and Heath are not working hard for the Holliday Homes team, they are making it their mission to “greet” everyone who comes walking by our home on their way to the greenway trail by the covered bridge on South Street. In fact, we are convinced Champ and Heath know more people in Davidson than their owners. Be sure and say hello if you see them out on the Worsley family front porch.
Meet Chester!
There’s an adorable new face at Holliday Homes! Everyone, say hello to Chester, our newest mascot and the fluffiest team member yet!
Chester is already winning hearts around the office and following in the pawprints of our beloved original mascots, Champ and Heath. The legendary golden duo helped build our family spirit from the very beginning and are now get to enjoy a quieter life napping on the porch.
Chester brings a whole new level of joy, energy, and tail wags to our home-building journey. Whether he's greeting clients or napping during design meetings, he's the perfect reminder that home is where the heart (and the dog) is.
Welcome to the Holliday Homes family, Chester!